Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology Review

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Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology ReviewI disagree with most of the other reviewers in that I didn't find this book very good at all.
I stared to read the book hoping to find practical tips or valuable concepts on sales applicable in this new electronic age. I got very little of value.
Firstly, the whole concept of 2.0 used in this book as nothing more than a synonym for new. They might as well have called it New Sales, but probably wanting to sound trendy opted for 2.0 instead. The term 2.0 is overused as it is. Also, I conceive of it as at least related to user generated content or user interaction, something not referred to in the book.
Secondly, the sales 1.0 as presented in the book is a straw man. If we are to believe the authors of this book, sales before they came along consisted of people dropping by random companies to talk to random people in an attempt to sell them something. By contrast, the authors explain sales 2.0 involves innovative practices such as actually figuring out who to talk to. And then monitoring what works and what doesn't. Novel concepts indeed! I don't have a lot of sales experience, but I'm sure sales wasn't as primitive as the authors suggest.
Thirdly, the book contains very little practical advice at all.
Fourthly, the entire book presents a view on sales derived from very few cases, mainly Oracle. They present the theory and then illustrate the theory with examples from the cases, the same cases, over and over. The book would have worked a lot better if they would have described the Oracle case in detail and deduced theory from that, instead of the other way around.
Overall, very disappointing.
Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology Overview

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The Fast Track Photographer Business Plan: Build a Successful Photography Venture from the Ground Up Review

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The Fast Track Photographer Business Plan: Build a Successful Photography Venture from the Ground Up ReviewUnlike any other, this book is about fitting "YOU" to the market place! Sub Titled Build a Successful Photography Venture from the Ground up by Dane Sanders. I consider this a Revolutionary and much needed book in the Photography Industry with these ever changing current times of internet and social media.
As Dane says in this book there is, "no one size fits all business plan". Emphasis is on defining your business vision and having it tied to a sound business plan of which he details through out the book. Included are step by step exercises and charts to help one get clear with their business goals.
What I really like about this book is that Dane starts the first 3 chapters on vision alone. And how important that is! I needed this book as I sometimes get side tracked from looking at the "Big Picture" as I am constantly dealing with the ever increasing technology that is now available for my photography business. Its practically a full time job in itself! I have many books on how to be a specific photographer but currently have been changing my goals, and needed a book that does not presuppose a direction. This book fills the bill!
Along with Vision Dane introduces new concepts in, Finding your Sweet Spot, Sales and Marketing, Focusing on your Strengths, Systematizing your work, Creating the right team and much much more! All the nuts and bolts of how to figure the numbers and creating an actual business plan that fits you are included.
On the back inside cover of the book is a code that you can punch into his web site to take a Business Stress Test (BST) test for free (which is normally $15.00). I'm looking forward to taking that test to see how my business shapes up!
CONCLUSION:
I highly recommend this book to anyone, photographer or otherwise, that is interested in starting, or restarting, a service based business!
Thanks Dane!
Dave Likes
L. David Likes PhotographyThe Fast Track Photographer Business Plan: Build a Successful Photography Venture from the Ground Up Overview

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Fire Your Cable Company And Keep All The Channels Review

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Fire Your Cable Company And Keep All The Channels ReviewI was expecting far more from this book. Especially after reading the first review. The subject matter of the book, replacing your cable provider, is intriguing. Unfortunately the Author fails to completely explain the proposed solutions. Instead it is as if the Author prefers to remain vague in the hopes that he can sell you his integration services to accomplish he has introduced.
The book seems to be a work in progress, or intentionally left incomplete. Typographical errors and formatting errors abound. It's clear the book is self published, and never checked by an editor.
Potential readers would be much better served to read technology sites, such as Engadget, which not only introduce the technologies and services touched on in the book, but also delve far deeper into the subject in order to give readers a complete understanding.
If you are looking for a complete guide to cutting cable look elsewhere! The knowledge and advice which is lacking in the book can be found elsewhere FOR FREE.
The Author should be forced to complete the book or provide refunds to all that purchased.Fire Your Cable Company And Keep All The Channels OverviewAre you tired of paying for cable television but not getting enough in return? Endless channels of boring and mindless television for your hard-earned money? Or do you feel that you're paying too much for the few channels and shows you do watch in your home? We perceive that cutting the cord is not easy, but it's not impossible.With today's technology you can be among the growing number of people whom are leaving cable television behind for a pay-for-what-you-watch platform. Join them in their journey to cut their cable dependency. A step-by-step guide.

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