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Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value ReviewI like this book because it sucessfully integrate marketing and management as a whole. It is very practical in the step-by-step structure, where it shows how to work with the development of strategies that are aiming at both the growth of the company and the shareholder value. As a marketing student I strongly recommend it.Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value OverviewWant to learn more information about Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value?
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