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A Guide to Open Innovation and Crowdsourcing: Advice From Leading Experts ReviewThis book is a collection of 25 articles edited by Paul Sloan.I like article books since you can pick them up for a few minutes and return to them easily later.
First we need to define Crowdsourcing (even though the book defined open innovation first which is the flow of ideas in and out of the organization as opposed to just within it).
"Crowd Sourcing is the act of taking a job traditionally performed by an employee and outsourcing it to an undefined larger group in the form of an open call"
To make the process work well, the project needs to be well defined. The problem description is key. And the communication process needs to be well oiled.
Much of the challenge in implementing OI is the fear of change and the "old" systems that are in place already. Most companies have a fear of letting trade secrets out the door. Many companies think if they did not invent it inside their company, it is not good.
The obvious advantage of OI is the larger number of views that can focus on the problem. Different perspectives are often great in solving any problem. When someone is too close to the problem, sometimes the fail to see the best, simplest or most obvious solution.
And of course there is an article on Intellectual Property rights. This alone might scare some companies off.
I love crowdsourcing but have some worries that we may end up trying to commodicise (its my new verb - to make into a commodity) innovation. Although this is problem for those trying to innovate, this is not why I worry about it. I worry that we may end up in a world where no one takes the time to truly think in depth about things. I know I already have that problem. I cannot remember the last time I spent full focus time for 3 hours at a time.
Crowdsourcing dramatically increases the value of analysts - the ones who can define the problem.
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