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App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want ReviewI met Ken at ProductCamp DC and had the privilege to get an advanced copy of his book "App Savvy," published by O'Reilly. Ken is not only a great speaker in the mobile apps arena, he also did an excellent job writing about his "been there - done that" experience as an iOS product manager on some of his successful apps. This book is a concise, practical, step-by-step guide for anyone starting with Apple's iOS platform. It includes a wealth of useful information and tips ranging from product strategy (e.g. Blue Ocean), customer development, product launch, social media marketing, the iOS development/submission process, and post-launch support. On top of that, at the end of each chapter he included interviews with some of popular iOS developers/entrepreneurs (e.g. Mobclix, Smule) - lots of valuable lessons learned from the iOS community. Great read--highly recommended.App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want OverviewWant to learn more information about App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want?
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