Truth: The New Rules for Marketing in a Skeptical World Review

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Truth: The New Rules for Marketing in a Skeptical World Review"In marketing, credibility is like air: You can't see it, taste it or touch it, but you'll find out very fast if you're running short," says Lynn Upshaw in Truth: The New Rules for Marketing in a Skeptical World (AMACOM, May 2007).
In Truth, company leaders and marketers alike are urged to build and market products from a foundation of integrity and ethics, ultimately gaining respect and trust from today's oh-so-skeptical consumer. With examples of leading companies taking the high road such as Patagonia, Trader Joe's, and Infosys, Upshaw demonstrates how companies can increase brand loyalty, employee satisfaction, and ultimately revenue streams through a principled approach to everything from leadership to product development. To bolster practical integrity at your company, Truth will show you how to analyze your "COMA" (Cost of Marketing Atrophy), build an integrity impact report and promote internal integrity through workshops and awards programs at all levels from leadership to product development - and of course, marketing.
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Partnership Marketing: How to Grow Your Business and Transform Your Brand Through Smart Collaboration Review

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Partnership Marketing: How to Grow Your Business and Transform Your Brand Through Smart Collaboration ReviewI don't know why I'm telling you about this great book. If you're one of my competitors, you're going to read this review, probably buy the book, learn all the secrets on how to get partnerships with Fortune 500 companies, and then go after all the deals I'm about to close.
This book tells you step by step how to analyze your business product strengths, how to figure out who would be your ideal partnership targets, and then how to go out and get them. The only thing that Ron Kunitzky doesn't include is a silver platter.
Whether you are running a big, medium sized or small business, there is priceless information in every chapter of this book that will lead to more sales and profits. It took me over a week to read this thing. After every page I would have to stop and write down another idea on how I could use Kunitzky's principles to further my business plan.
One second thought, do me a favor. Forget what you just read. This book stunk. The secret to my past business successes is finding new resources like this and then not telling anyone about them. If by some chance I inadvertently succeeded in peaking your curiosity and you happen to buy this book, at least promise me you will keep it to yourself.
Lloyd Ecker
Founder of Baby To Bee
All About The Baby, LLC
Funny For Money Enterprises, LLC
The Sophie Tucker ProjectPartnership Marketing: How to Grow Your Business and Transform Your Brand Through Smart Collaboration Overview

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