The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market Review

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The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market ReviewI bought three books on web 2.0 and social marketing. This was the worst of the three.
First it repeats things over and over, as in the book is 400 plus pages and it could easily have covered what she had s original in about 100 pages, many chapters started of with or stated basically the same thought in different words.
The up side is if you are part of a large corporation it can offer some good insights.
The downside if you are a small company or individual marketer, it's not going to help all that much. Yes some of the big corporation case studies can be transferred to a small company but again between the repetitious nature of the book, cute little acronyms it tries to put forth and lack of scalability the books overall isn't useful.
I was and am very surprised so many people in these reviews feels she *gets it* or that the book is filled with great information. For me it usn't at all enlightening except for a few points. Most of it was information that other books cover in much better detail and with much better understanding.
The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market Overview

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Get Bold: Using Social Media to Create a New Type of Social Business Review

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Get Bold: Using Social Media to Create a New Type of Social Business ReviewThere are a fair number of people that now understand social marketing but many fewer operational executives that understand how to transform an organization around the opportunities presented to them through social technologies. Sandy Carter understands both the simplicity of individual execution in this new 'social' work world and the complexity of operational alignment. In Get Bold she offers a plethora of examples, models, and insights that will help readers better understand the practical elements of executing a social business strategy.
I particularly love Sandy's emphasis on the need for a community management approach and her inclusion of many different voices & sources in this book. All that and she uses the tools effectively too - it's advice you can believe in.Get Bold: Using Social Media to Create a New Type of Social Business Overview

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