Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases Review

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Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases ReviewI have not fully read or gone through the book but so far it is insightful into marketing communications today.Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases Overview

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Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced Review

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Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced ReviewPlacemarketing is one of most dynamically developing spheres of activity and researches. The book "Place branding" is new view on last trends in this sphere of activity. To my mind, the strength of this book are the fresh and in detail disassembled cases "the best practices", from which I still anywhere didn't meet part: Dubai, Zeeland (The Netherlands), Flanders (Belgium), and also Canary Islands, Florida, Morocco, Singapore, Wales.
To my mind, it would be desirable in to see more soon cases about Russia - which meanwhile don't meet anywhere.
Vladislav Solodkiy,
head of advertising department, Russian Standard BankPlace Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced Overview

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