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Velocity 2.0 ReviewWhether you are a dealer, work for a dealer or work for any company that operates in or around the world of used vehicle sales, do not start out 2010 without reading what Dale Pollak has to offer in Velocity 2.0.The principles put forth are your best road map for navigating the intersection of the now-efficient used vehicle markets and the Internet. In reading each clearly presented section, you begin to understand that the principles are based on experience plus deep study and thought on the author's part.
Will your background, experience or current operating structure cause you to challenge some of what is put forth? Possibly, but you better have your data together. Dale has his concisely presented and gets across to the reader not only the "what" of velocity principles and how they work but the "why" . . . . then supports it all with real world examples of success. An add-on bonus for readers is the look into the author's "crystal ball" (Yes, I couldn't help but jump to that chapter). Just that glimpse into the future will reinforce why grasping the value of paint and pixel metrics is important to your business future.
In essence, if used cars are your business, it's all in there. You will simply need to take it in and then make your choice on how to have the efficiencies and volatility of the market work for you rather than against you.Velocity 2.0 Overview
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