The New Community Rules: Marketing on the Social Web Review

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The New Community Rules: Marketing on the Social Web ReviewIn "New Community Rules" the author has created a handbook that is not only an excellent read, but also an excellent primer for any organization or enterpreneur trying to answer the question, "So what can this social media stuff do for me?"
In a methodical approach, covering all the bases of social media as it exists today, the author will walk you through the various aspects of social media marketing and how to use each of them to strengthen your company or brand. She teaches you the do's and don'ts of the social mediasphere -- and as many marketing folks know, the don'ts are probably one of the most valuable lessons you can ever learn. For example, don't use social media to try and push your products on people who haven't engaged with you -- it simply will not work.
The book itself was written for folks who probably haven't had much experience in the social media sphere. It not only walks you through the various offerings out there (from Facebook to Flickr; from Digg to Twitter) but also how each one of them is used -- and who uses them. It's important to note, and the author does a good job of this, that not every social media site is meant for every type of person or brand. Just like a focus group, you have to find the right environment for your social media efforts.
Anyone who is involved in marketing will find this book invaluable. The only drawback to it is that references to sites and such are very much based on what we know now, in 2009, to be true. No doubt in a few years the sites will have changed, but the principles behind social media marketing and interacting with your customers will still be the same.
The New Community Rules: Marketing on the Social Web Overview

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