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Get Content Get Customers: Turn Prospects into Buyers with Content Marketing ReviewI have been hearing that content is king for years, but now I understand how that applies in a world where buyers hate all the advertising that bombards them. That explains why our traditional marketing efforts don't work anymore and why we need a new content marketig approach.My biggest aha from the book is that moving to an effective content marketing strategy means changing the way you think--but may be even less expensive than old-fashioned advertising and marketing.
Get Content. Get Customers. shows how and why changes in old-line media, buyer behavior, and technology have empowered--and required--smart marketers to "think like publishers" as the authors put it. That means understanding what problems and solutions are absolutely critical to your customers and providing rich content that provides meaningful answer to those challenges.
I loved the case studies which detail how content marketing has paid off on the bottom-line from a one person kitchen designer to Best Buy, a multi-billion dollar seller of kitchen appliances and high-end electronics. Every case study offers ideas that even small companies can put into practice.
Finally, the book provides a step by step illustration of how a hypothetical company can roll out a content marketing strategy that will really pay off.Get Content Get Customers: Turn Prospects into Buyers with Content Marketing Overview
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