Outcome-Based Marketing New Rules for Marketing on the Web Review

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Outcome-Based Marketing New Rules for Marketing on the Web ReviewJohn is one of the most savvy marketers I know. His sage advice is field focused and road tested. He's been in the trenches of both technical marketing as well as years of helping small business find the on-ramp to using the Internet to gain visibility for their brand and products.
The approach of this book is comprehensive yet modular -- you don't have to read through the whole book to begin to get value from what you've learned from each section. John breaks it out into easy-to-consume "chunks" that teach you not only the concepts of Internet marketing, but also the principles of why you do these things. Then he takes you through the how of implementing. The book is particularly well arranged with helpful navigational tools to let you know where you are and summary comments at the end of each section to reinforce what you've learned.
Starting with strategic thinking, he outlines the tactical action items necessary to reach the goals that a company has set. He addresses the different roles in an organization, and how each one manages or contributes to the marketing effort.
But the big payoff is how John explains the use of the major social platforms. He discusses the "rules of the road" for each of them -- LinkedIn, Facebook, Twitter... even Foursquare -- how each is unique, addressing different user populations, use cases, and target audiences. He separates the fact from the fad. And he keeps you out of trouble by explaining the special "Netiquette" of each.
John's particular expertise is SEO, Search Engine Optimization, and I know of no one who is better at doing it. He's been helping companies for years raise their visibility on the Internet, and getting them the most bang for the buck from their web advertising dollar.
This is a uniquely valuable book for any company to either start their online marketing efforts, or to a help a company that is already "on line" to step up their game to leverage latest social networks and platforms to expand their web presence.
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Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing Review

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Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing ReviewI have read many of the latest social media marketing books out there and have found that they present the topic at too high a level. They seem to try and convince you that social media is the next big thing in marketing. For those of us that have been out there and seeing firsthand that social media is taking over, we need a book with a little more meat. A book that starts to get down into the nuts and bolts of how to use social media marketing in your organization and give you some firepower to convince upper management. Marketing 2.0 is this book! @mdloreyMarketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing Overview

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Accelerate: Move Your Business Forward Through the Convergence of Search, Social & Content Marketing Review

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Accelerate: Move Your Business Forward Through the Convergence of Search, Social & Content Marketing ReviewContent marketing has become a necessary step in marketing and promoting any online business (or online business presence). As a publisher who owns several web sites, I know this to be true. And while it's easy enough to "publish" content online, creating and marketing "quality content" is an entirely different story.
This book teaches publishers and marketers how to actually do it... successfully and from one of the best in the business. Arnie doesn't simply provide "head knowledge" but shares strategy from his own success as a content marketer.
I thought I was a pretty decent content marketer but learned so many new things after reading this helpful and resourceful guide. In fact, Accelerate! will be a book that I refer to again and again. I highly recommend it to anyone that is involved in online marketing.Accelerate: Move Your Business Forward Through the Convergence of Search, Social & Content Marketing Overview

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Get Content Get Customers: Turn Prospects into Buyers with Content Marketing Review

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Get Content Get Customers: Turn Prospects into Buyers with Content Marketing ReviewI have been hearing that content is king for years, but now I understand how that applies in a world where buyers hate all the advertising that bombards them. That explains why our traditional marketing efforts don't work anymore and why we need a new content marketig approach.
My biggest aha from the book is that moving to an effective content marketing strategy means changing the way you think--but may be even less expensive than old-fashioned advertising and marketing.
Get Content. Get Customers. shows how and why changes in old-line media, buyer behavior, and technology have empowered--and required--smart marketers to "think like publishers" as the authors put it. That means understanding what problems and solutions are absolutely critical to your customers and providing rich content that provides meaningful answer to those challenges.
I loved the case studies which detail how content marketing has paid off on the bottom-line from a one person kitchen designer to Best Buy, a multi-billion dollar seller of kitchen appliances and high-end electronics. Every case study offers ideas that even small companies can put into practice.
Finally, the book provides a step by step illustration of how a hypothetical company can roll out a content marketing strategy that will really pay off.Get Content Get Customers: Turn Prospects into Buyers with Content Marketing Overview

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eMarketing Strategies for the Complex Sale Review

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eMarketing Strategies for the Complex Sale ReviewUnlike many of the "new marketing paradigm" books, Albee doesn't repeat the viewpoint of "be everywhere, all the time blogging, twittering, [insert latest social media craze here]." Instead, she advocates a more thoughtful approach to content marketing, one that is better suited to the deliberate and complex marketing activity of large B2B companies.
The planning guidelines are very helpful for making manageable a large corporate content effort and measuring the impact of your new marketing efforts. If you want to give your executives a book to help them understand why you are taking your marketing activities in new directions, this is the one.
The book also presents many guidelines for copywriters on new marketing styles, storytelling techniques, and understanding reader's needs for and perceptions of content.
The book has one significant shortcoming, which caused me to rate it as 4-star instead of 5-star: The book presents only a few real-world examples. More examples would help to validate the author's points and add interest to what is sometimes a dry writing style.
Overall, this is a book that you'll want to give a thorough read, mark-up, share with your team, and reference again.
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Content Rich: Writing Your Way to Wealth on the Web Review

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Content Rich: Writing Your Way to Wealth on the Web ReviewI make my living as a freelance writer, and do 95% of my writing on the Web. That said, I'm always looking for ways to improve my skills and success - which is where buying this book came in.
First and foremost, I've never seen such a bad book go to print. I suspect that "Encore Publishing Group" (who published this book) is essentially just a self-publishing outlet, but the errors here go above and beyond. I stopped counting the errors in spelling, grammar and punctuation when I hit about 25, and that was just in the introduction!
For a book geared toward writers and writing, you'd think that someone would have stepped in with a red pen. Seriously, use the "Look Inside!" feature and check out the "First Pages" feature. Not only are there plenty of errors, but the book is written way below the speed of its audience. For anyone really looking to write successful online copy, there are far better sources than this. "Content Rich" is far from a guidebook to SEO success. Check into some free online SEO and copywriting resources like Copyblogger and SEOBook before wasting your money on this.Content Rich: Writing Your Way to Wealth on the Web Overview

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The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age) Review

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The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age) ReviewI just began reading the book (Ch.4), and I cannot express how important it is for any advertising or marketing person to read this book, especially students.
Being an undergraduate advertising copywriting student, who is doing the crash reading on all the greats (including Luke Sullivan's Hey Whipple...), I am glad I invested and purchased #TheIdeaWriters.
It has so many fresh and recent example of how the industry has really changed, and it gives readers a feel for what will be considered great in the up-coming years. It is a modern reminder, and almost a challenge, to keep moving forward. I am still reading, but so far, I would compare this book to any of the great advertising books out there.
@SoSaicThe Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age) Overview

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Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships Review

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Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships ReviewIf you work in marketing for any size company there are three reasons you need to buy AND READ this book.
1) You'll gain the knowledge you need to spend your dollars wisely.
2) You'll learn the technical terms that will let you ask the right questions in the right way with the right words.
3) You'll see that you absolutely need to stop whatever you are doing immediately and get a social media strategy. The world is changing before our eyes!
Thanks Paul and Eric for your bravery and willingness to go to market with your book first. I wish I had your foresight and your courage!
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client RelationshipsSocial Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships Overview

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Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz (Que Biz-Tech) Review

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Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz (Que Biz-Tech) ReviewWendy's insights are priceless and have the ability to pay off in a big way. Content is Cash is a must read for anyone tasked with driving more traffic and revenue in an increasingly more competitive online environment. I'm looking forward to implementing many of her tips, tricks and tactics in my own business immediately.Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz (Que Biz-Tech) Overview

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Digital Impact: The Two Secrets to Online Marketing Success Review

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Digital Impact: The Two Secrets to Online Marketing Success ReviewGenerally, I do not think much of books touting an "x" number of solutions, and less so those claiming access to secrets or arcane knowledge. But my quick flip to the introduction on page 4 grabbed my curiosity and I read it all. No regrets. Overall, an easy read, infused with several empirical datasets...(No surprise here, Ramsey has access to all eMarketer's stats anyways).
Quite impressed with the broad scope and the well thought-out perspective on effective digital advertising. I know from experience that articulating a "universal theory" of digital measurement is not an easy feat, even for experienced analytics professionals. But this book made a commendable attempt. With this strong opening on analytics and content established in the first couple of chapters, the book proceeded to weave the concepts into its discussion of the common channels any digital marketer strives to harness today--display, email, search, mobile, and video.
Audience new to or interested in digital analytics or digital marketing should find this book educating (and entertaining in certain respects), providing a good foundation for understanding other content they may encounter on the several good blogs and articles out there. The advanced digital analytics or strategy professional will find the book refreshing and will certainly pick up additional perspective that will serve him/her well as we all navigate this highly dynamic digital space.Digital Impact: The Two Secrets to Online Marketing Success Overview

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