Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition) Review

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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition) ReviewThis is a very comprehensive book that could be used as a text book for teaching Search Engine Marketing. It takes a very dedicated reader to get through the hundreds of pages. I'd give it 5 stars if it was consolidated a bit more so pages and information could be gleaned faster. It leaves no questions unanswered and explains everything in great detail and in an organized fashion.Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition) Overview

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Pay-Per-Click Search Engine Marketing: An Hour a Day Review

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Pay-Per-Click Search Engine Marketing: An Hour a Day ReviewI have known and followed David for a number of years. I have always admired his level of understanding for AdWords - both on the search and the display network.
When I read his book, I was impressed by the step by step walk through of all the little things that you do (or need to do) immediately after launching an AdWords campaign. I don't believe I've ever seen anyone list all those details and steps in one place.
A few of my favorite sections:
I highly recommend the section on defining personas under the researching keywords section.
Designing effective landing pages is thorough, solid.
It was refreshing to see the chapters on how to migrate your campaign into Yahoo and Bing because training and information on PPC strategies around those search engines is very hard to find.Pay-Per-Click Search Engine Marketing: An Hour a Day Overview

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The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age) Review

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The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age) ReviewI just began reading the book (Ch.4), and I cannot express how important it is for any advertising or marketing person to read this book, especially students.
Being an undergraduate advertising copywriting student, who is doing the crash reading on all the greats (including Luke Sullivan's Hey Whipple...), I am glad I invested and purchased #TheIdeaWriters.
It has so many fresh and recent example of how the industry has really changed, and it gives readers a feel for what will be considered great in the up-coming years. It is a modern reminder, and almost a challenge, to keep moving forward. I am still reading, but so far, I would compare this book to any of the great advertising books out there.
@SoSaicThe Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age) Overview

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Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy Review

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Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy ReviewAlthough overall a book with a lot of tips, the author does not explain things as well as she could. For instant, she starts talking about Google Trends and doesn't tell us where to find it online (I guess there's Google for that ;). That said, there are a lot of good gems she shares. Here are some:
-Searchers click on organic results 85% of the time
-Companies connect with searches in two ways: Paid and Organic
-Longer search queries = fewer paid results appearing to the searcher
-Videos and images draw users away from the paid search column
-50% of searchers will see the 7th search result
-100% of searchers look at the first organic result; 50% look at the first paid result
-Increased organic results = increased brand awareness
-organic results last over time, whereas paid results stop the second you stop paying for them
-Searchers click on a brand 92% of the time when a brand is in both paid and organic results
-A search is on avg. three words long; nearly 25% are only one word
-Women are more deliberate in reading search results
-A #1 ranking is less important than people think. If you rank in the top 3 to 4 results and have a more compelling title and description, you may own the click
-Searchers don't even look at the entire title. They look at the left half of it
-Remember that every page of your site is a potential entry for visitors
-The days of normal search results that everyone sees the same are now over
-YouTube is the second largest search engine
-Results that contain both video and images, searches start with that first, then go above, and then below in their scanMarketing in the Age of Google: Your Online Strategy IS Your Business Strategy Overview

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