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The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age) ReviewI just began reading the book (Ch.4), and I cannot express how important it is for any advertising or marketing person to read this book, especially students.Being an undergraduate advertising copywriting student, who is doing the crash reading on all the greats (including Luke Sullivan's Hey Whipple...), I am glad I invested and purchased #TheIdeaWriters.
It has so many fresh and recent example of how the industry has really changed, and it gives readers a feel for what will be considered great in the up-coming years. It is a modern reminder, and almost a challenge, to keep moving forward. I am still reading, but so far, I would compare this book to any of the great advertising books out there.
@SoSaicThe Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age) Overview
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