Essentials of Marketing Review

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Essentials of Marketing ReviewIt seems like marketing books are getting longer and longer, trying to make marketing more and more complicated. It isn't rocket science. Essentials of Marketing goes in the oppositer direction, giving you the basics of things that will work. Covers all phases of the marketing mix and does it with a style that isn't the usual stuffiness. The fact the book is in the 4th edition says it has staying power.Essentials of Marketing Overview

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Content Rich: Writing Your Way to Wealth on the Web Review

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Content Rich: Writing Your Way to Wealth on the Web ReviewI make my living as a freelance writer, and do 95% of my writing on the Web. That said, I'm always looking for ways to improve my skills and success - which is where buying this book came in.
First and foremost, I've never seen such a bad book go to print. I suspect that "Encore Publishing Group" (who published this book) is essentially just a self-publishing outlet, but the errors here go above and beyond. I stopped counting the errors in spelling, grammar and punctuation when I hit about 25, and that was just in the introduction!
For a book geared toward writers and writing, you'd think that someone would have stepped in with a red pen. Seriously, use the "Look Inside!" feature and check out the "First Pages" feature. Not only are there plenty of errors, but the book is written way below the speed of its audience. For anyone really looking to write successful online copy, there are far better sources than this. "Content Rich" is far from a guidebook to SEO success. Check into some free online SEO and copywriting resources like Copyblogger and SEOBook before wasting your money on this.Content Rich: Writing Your Way to Wealth on the Web Overview

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MKTG 4 (with Marketing CourseMate with eBook Printed Access Card) Review

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MKTG 4 (with Marketing CourseMate with eBook Printed Access Card) ReviewService from Amazon was great. The book is fine for a textbook. It does get a little heavy on the examples, but at least it's written in an interesting way.MKTG 4 (with Marketing CourseMate with eBook Printed Access Card) Overview

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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) Review

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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) ReviewAs a business owner, this book is just what I want. it cleared up all the confusion I was feeling about social media. Like 95% of small business owners, I'm so clueless about using social media for my business (I'm great at posting photos of my kids and me hiking) that I would not have even read any book on social media if I didn't know Dave (full disclosure - we're good friends, but no one is making me write this review, and I'm being 100% honest, which is easy in this case, thank goodness. Silence was always an option). I guess I shouldn't be surprised that the same man who machine guns concise tweets and posts all day long can also write long-form so engagingly and informatively. The book is easy to read, complete with useful action items at the end of every chapter, and loaded with real-world examples. From Verizon Fios to United Airlines, practical stories of real-world online successes and failures fill the book. His explanation and definition of how a company needs to be engaged with it's customers is worth the price alone. It's part 21st-century marketing manifesto and part social media owners manual. If Anthony Wiener had read the appendix on using Twitter, he might not be in trouble today.Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) Overview

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Writing Online Review

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Writing Online ReviewWriting Online, by Sean Platt, is a must-read guide for anyone wanting to know what it takes to become a legitimate online writer. From starting a blog to writing, publishing, and selling your own creations, Sean not only tells us about many different ways to make it as a writer, he also tells us HOW to do it. Sean's transparent account of his personal struggles and successes on his online writing journey are weaved throughout the book and serve to provide inspiration, encouragement, and wisdom to those just getting started.
Writing Online will also prove to be a valuable reference to aspiring online writers. Each chapter stands on its own by providing specific, valuable information that can be revisited at anytime, no matter what stage of the game you're in. Sean also provides a very useful "tools" guide that will show the writer how to save time and work smarter.
Perhaps the best feature of Writing Online is it's straight forward, tell-it-like-it-is delivery. Rather than false promises of easy riches with no effort, you'll learn that being a writer requires actual work, time investment, and diligent effort. Sean explains that, although making a living online can be very difficult, it also delivers greater rewards that make the challenges worthwhile.Writing Online Overview

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