Essentials of Marketing Review

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Essentials of Marketing ReviewIt seems like marketing books are getting longer and longer, trying to make marketing more and more complicated. It isn't rocket science. Essentials of Marketing goes in the oppositer direction, giving you the basics of things that will work. Covers all phases of the marketing mix and does it with a style that isn't the usual stuffiness. The fact the book is in the 4th edition says it has staying power.Essentials of Marketing Overview

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Marketing Review

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Marketing ReviewThis comprehensive revision of the last edition shows real improvements. Two new chapters are included on Competitive Intelligence and One-to-One Marketing. Both are welcome additions. The Internet chapter is on-line since it would be futile to try and publish on paper about a subject that changes daily. There are severeal references to internet subjects and even some of these do not exist anymore. The books design has been modernized and the cases and real-world stories are very up-to-date. I use this text to teach a Marketing Certificate program at UCSB Extension to International students and they find it very understandable and stimulating.Marketing Overview

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MGMT4 (with Management CourseMate with eBook Printed Access Card) Review

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MGMT4 (with Management CourseMate with eBook Printed Access Card) ReviewGo to cengagebrain.com. Not sure why the previous reviewer said there wasn't. I actually require it for my class. The website has case studies, videos, quizzes and review material.
MGMT4 (with Management CourseMate with eBook Printed Access Card) Overview

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MKTG 4 (with Marketing CourseMate with eBook Printed Access Card) Review

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MKTG 4 (with Marketing CourseMate with eBook Printed Access Card) ReviewService from Amazon was great. The book is fine for a textbook. It does get a little heavy on the examples, but at least it's written in an interesting way.MKTG 4 (with Marketing CourseMate with eBook Printed Access Card) Overview

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