MKTG (with Marketing CourseMate with eBook Printed Access Card) Review

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MKTG (with Marketing CourseMate with eBook Printed Access Card) ReviewThis is the first, ever textbook that I don't mind reading page after page in one sitting (other textbooks usually bore me by the second page). It's short and gets right to the point, using simply language that people who are not familiar with Marketing will understand. There are plenty of examples to help understand the concepts. Examples are pretty up to date as well.
I've never read the previous books from this series, but my Professor said that the biggest different from MKTG 4 may be the chapter about Social Media.MKTG (with Marketing CourseMate with eBook Printed Access Card) Overview

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Essentials of Marketing Review

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Essentials of Marketing ReviewIt seems like marketing books are getting longer and longer, trying to make marketing more and more complicated. It isn't rocket science. Essentials of Marketing goes in the oppositer direction, giving you the basics of things that will work. Covers all phases of the marketing mix and does it with a style that isn't the usual stuffiness. The fact the book is in the 4th edition says it has staying power.Essentials of Marketing Overview

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