Yahoo Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights Review

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Yahoo Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights ReviewI have worked in the analytics industry for nearly 6 years and anyone who tells you analytics is easy is talking out of their hat! However, as any experienced analyst will tell you there are certain guidelines you can follow that will ease your use of a web analytics product.
Having read Dennis' book and personally worked in Yahoo Web Analytics for over 5 years, there are two things that struck me.
1) Dennis has cleverly turned what can be an incredibly dry subject, into an exciting one; the reader simply has to try putting chapters to the test. The order of the book is logical and, with little jumping around, keeps the reader focused on the job in-hand. As the title denotes: "Tracking, Reporting, and Analyzing for Data-Driven Insights"
2) Equally as important, he has also written the book in such a way that both the 'newbie' and experienced web analyst feels engaged and can leave with takeaways at their respective levels.
I would highly recommend Dennis' book to anyone currently using/starting to use Yahoo! Web Analytics or to complement an experienced users analytics library!Yahoo Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights Overview

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Starting a Yahoo Business For Dummies Review

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Starting a Yahoo Business For Dummies ReviewFirst of all, let me start by saying that I have been using Yahoo Store since 1998, and have run an ecommerce business full time since 1999, when I quit my day job.
I picked up a copy of this book to give to a friend who was starting up a Yahoo Merchant Solutions site to sell online. I figured it would be a good way to give them a reference guide so that they wouldn't have to ask me 10 million questions about how to add a new product, or how to upload a photo, etc.
I bought the book without even looking inside. But I started flipping through it the day before I was going to give the book away. Once I realized how great the book was, I ended up keeping it and buying a different copy for my friend!
This book covers all the basics for people who don't know much about getting started.
But more importantly, it has a ton of really great high level strategies and tactics that even someone like me who has been using Yahoo Store for almost 10 years can use.
In fact, one specific part of the book about the cross selling feature made me realize I was approaching cross selling all wrong.
I spent about two hours making some changes to my Yahoo Store, and the store made an additional $10,387.42 in cross sells in the 90 days following those changes. (Yes, that's a real number. Any Yahoo Store will run a simple report to look it up, and that's what I just did.)
That's just ONE thing I learned from the book. I have a list of 16 other changes that I am starting to implement because of what I learned.
Ideas like optimizing my photos better, creating more buyer guides, improving my About Us page, improving the checkout pages, etc. And I haven't even re-read the book yet.
In summary: This book is not just for beginners! You're going to find good stuff in it even if you're a pro.
Rob Snell, you are my Yahoo Store hero. Thank you for writing this book.Starting a Yahoo Business For Dummies Overview

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