Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money (Entrepreneur Magazine's Ultimate Guides) Review

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Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money (Entrepreneur Magazine's Ultimate Guides) ReviewThis SEO guide favors natural search over paid search. And half of the book is devoted to indirect topics.
This guide has some SEO good content but stops short. As Amazon points out, the book is illustrated, but the illustrations are not of SEO examples. And they're so faint and small as to be illegible. The book is missing examples of SEO in general. For example, what's the best way to work meaningful hypertext into a backlinked article? What's the best way to avoid a duplicate content penalty when creating a media room or distributing content?
Another issue with the book is the content which is semi-useful. There are lists and lists of resource links in the back but they have no descriptions. The chapter about psychographics is simplistic to the point of inaccuracy and isn't integrated with the rest of the book. The chapter on black-hat SEO is interesting but not overly useful. And there's a whole chapter devoted to long-tail keywords which combined may not surpass the results of primary keywords. The small chapter on conversion can't do the topic justice. The individual sections on dumping a server log to Excel and outbound links are intriguing but just plain confusing.
One more issue with the book is the lack of information, ex. on important HTML and page layout techniques that can boost SEO, on the fact that many search engines feed each other. Paid search content glosses over ad creation and omits bid strategy. The resource links in the back omit one of the major web analytics firms and all search engine monitoring sites.
While this book has some merit, it should have stuck with SEO specifically (not site development, psychographics, conversion, etc.) and provided more detail. As it is, it cannot be used as a sole reference. And the title's implication that the book can help the reader "make lots of money" is misleading. Even good SEO doesn't guarantee that.Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money (Entrepreneur Magazine's Ultimate Guides) Overview

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Yahoo Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights Review

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Yahoo Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights ReviewI have worked in the analytics industry for nearly 6 years and anyone who tells you analytics is easy is talking out of their hat! However, as any experienced analyst will tell you there are certain guidelines you can follow that will ease your use of a web analytics product.
Having read Dennis' book and personally worked in Yahoo Web Analytics for over 5 years, there are two things that struck me.
1) Dennis has cleverly turned what can be an incredibly dry subject, into an exciting one; the reader simply has to try putting chapters to the test. The order of the book is logical and, with little jumping around, keeps the reader focused on the job in-hand. As the title denotes: "Tracking, Reporting, and Analyzing for Data-Driven Insights"
2) Equally as important, he has also written the book in such a way that both the 'newbie' and experienced web analyst feels engaged and can leave with takeaways at their respective levels.
I would highly recommend Dennis' book to anyone currently using/starting to use Yahoo! Web Analytics or to complement an experienced users analytics library!Yahoo Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights Overview

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Starting a Yahoo Business For Dummies Review

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Starting a Yahoo Business For Dummies ReviewFirst of all, let me start by saying that I have been using Yahoo Store since 1998, and have run an ecommerce business full time since 1999, when I quit my day job.
I picked up a copy of this book to give to a friend who was starting up a Yahoo Merchant Solutions site to sell online. I figured it would be a good way to give them a reference guide so that they wouldn't have to ask me 10 million questions about how to add a new product, or how to upload a photo, etc.
I bought the book without even looking inside. But I started flipping through it the day before I was going to give the book away. Once I realized how great the book was, I ended up keeping it and buying a different copy for my friend!
This book covers all the basics for people who don't know much about getting started.
But more importantly, it has a ton of really great high level strategies and tactics that even someone like me who has been using Yahoo Store for almost 10 years can use.
In fact, one specific part of the book about the cross selling feature made me realize I was approaching cross selling all wrong.
I spent about two hours making some changes to my Yahoo Store, and the store made an additional $10,387.42 in cross sells in the 90 days following those changes. (Yes, that's a real number. Any Yahoo Store will run a simple report to look it up, and that's what I just did.)
That's just ONE thing I learned from the book. I have a list of 16 other changes that I am starting to implement because of what I learned.
Ideas like optimizing my photos better, creating more buyer guides, improving my About Us page, improving the checkout pages, etc. And I haven't even re-read the book yet.
In summary: This book is not just for beginners! You're going to find good stuff in it even if you're a pro.
Rob Snell, you are my Yahoo Store hero. Thank you for writing this book.Starting a Yahoo Business For Dummies Overview

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