Introduction to Mass Communication: Media Literacy and Culture Review

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Introduction to Mass Communication: Media Literacy and Culture ReviewThis was an excellent book that we used in a college Web Design course. It has some very intersting facts/info on the history of Media and Mass Communication, and how it has changed business, advertising, and the world in general. Very interesting book with some good info.Introduction to Mass Communication: Media Literacy and Culture Overview

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An Integrated Approach to Communication Theory and Research (Routledge Communication Series) Review

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An Integrated Approach to Communication Theory and Research (Routledge Communication Series) ReviewThis is one of the excellent reference on communication theories and research development. All papers in it were written by major scholars in this field. E.M. Rogers, S. Chaffe and others are all household names in Communication.An Integrated Approach to Communication Theory and Research (Routledge Communication Series) Overview

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Media Today: An Introduction to Mass Communication Review

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Media Today: An Introduction to Mass Communication ReviewI teach a course in Mass Media and this is the text we use. Regarding the other review left here for the book.. it is really not meant to be casual or 'easy' reading -- it is meant to be an in depth exploration of (often) complicated issues.
Things I like about the text:
- important vocabulary is pulled out to the margins for easy identification
- the importance of media literacy and cultural implications are explored
- various types of media are addressed *as well as* important tangental issues like conglomerates, advertising, etc.
- modern examples that are easily recognizable to students are used
Things I'd like to see done differently:
- The questions at the end of each chapter/unit could be better. Many of them are purely reading comprehension.. which is fine.. but I'd also like to see questions that require more synthesis or depth of understanding.
- It would be great if there could be some sort cross-reference done within the text.
Overall, I give this book high marks for solid information well presented.Media Today: An Introduction to Mass Communication Overview

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Media Effects: Advances in Theory and Research (Routledge Communication Series) Review

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Media Effects: Advances in Theory and Research (Routledge Communication Series) ReviewBought this book for a class (required) but it has good information about studying and analyzing mediaMedia Effects: Advances in Theory and Research (Routledge Communication Series) Overview

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Mass Communication Theory: Foundations, Ferment, and Future (Wadsworth Series in Mass Communication and Journalism) Review

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Mass Communication Theory: Foundations, Ferment, and Future (Wadsworth Series in Mass Communication and Journalism) ReviewI got this book for a Master's Level course. It was a good and interesting read to see how the groundwork of communication theory was structured into what we know today. Definately reccomend it for introductory communication courses.Mass Communication Theory: Foundations, Ferment, and Future (Wadsworth Series in Mass Communication and Journalism) Overview

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