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Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work ReviewThe author clearly has a point of view, but you may not share it. I didn't see how the author's polemic stance was supposed to contribute to a book about sales promotion. Because of the author's extreme views, I could not imagine using this book as a sales promotion text.Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work OverviewWant to learn more information about Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work?
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